About me
I came for the design. I stayed for what happened after launch.
Five years ago I started building websites because I liked making things beautiful. That's the honest version — I was curious about design, about type and layout and the difference between a page that feels considered and one that feels assembled.
What kept me here was something I didn't expect.
I started paying attention to what happened after a site went live. A business that had been explaining itself badly for years suddenly had words that landed. Enquiries that used to take three emails took one form. Owners who'd quietly avoided mentioning their website started sending people to it. The design was the part I enjoyed. What it did for the business was the part that mattered.
About twenty projects later, that's still what I'm after.
What I actually do
I build websites for service businesses — the kind where someone has to trust you before they'll call you. Contractors, cafés, clinics, consultants, firms selling something considered rather than impulsive.
That work is less about decoration than people assume. Most of it is figuring out what a business is genuinely good at, saying it in language a stranger understands, and then building something that guides that stranger toward getting in touch. The visual craft matters — but it's in service of the thing, not the point of it.
How I work
One project at a time, with the owner, not a committee. You'll talk to me throughout — I'm the one designing it and I'm the one building it.
I ask a lot of questions at the start. What your best clients have in common, which objection comes up on every call, what you wish people understood before they reached out. Most of what makes a site work gets decided in that conversation, long before anything is designed.
And I'd rather tell you a page isn't working than ship something we both quietly know is weak.
Where I am
I'm based in Kampala, Uganda, and I work with clients here and abroad — recent projects have been for businesses across the United States. Everything runs over video calls, shared previews and regular written updates, which in practice means you see the work as it develops instead of waiting for a reveal.
The part I don't take for granted
People hand me something they've built their livelihood on and trust me to represent it. That still doesn't feel routine. It's the reason I'd rather take on fewer projects and finish each one properly than run a queue.
If that's the kind of working relationship you're after, I'd like to hear what you're building
